Artwork reminiscent of Jamaica adorns the building's facade, perhaps there's an image of a weed leaf on the window, or brightly lit neon-signs denoting the products being sold here. Yet despite this, it's less conspicious than the stores and bars that border it. It's self-advertising seems more a part of a simple decoration than it does an invitation to partake in the product offered. In the end, it doesn't matter what the specifics of it's outward appearance are; it's the arch-typical coffeeshop, of which there are literally hundreds in the city. They are not coffee houses where you can sip a capuccino in opulent luxury while you eat a bagel covered in chocolate sprinkles; they are for the most part, rundown places of business that eschew comforts of any kind. There are exceptions ofcourse; the coffeeshops that line the streets most often visited by tourists; there, the coffeeshops are actually nice; and expensive. But the average one contains only a little counter and a bunch of plastic benches covered in scribbles left by markers. The ashtrays are cheap sterile little things and the menu reads more like a death-metal concert lineup than anything else, with pricings for types of cannabis like 'White Widow' and assorted similarly named products. Alcohol isn't served, and if it were, the place would be quickly shut down by the cops. Despite Amsterdam's tolerant image regarding cannabis, there's a labyrinth of rules that complicate the daily lives of these businesses.

Some people come in just to get a few pre-rolled joints or just a little bag with the stuff itself. Others stay for a while and smoke up there. All sorts of people come in, from surprisingly few 'metal-stoners', to short-haired (or bald) ravers who look like they'd much rather pop some XTC.